Communication strategy, brand development and design management.

Philip combines analysis and creativity for brands, people and places. He is managing director and partner of the design studio Identity Lab in Vienna.

Recent projects include strategic consulting for an event encouraging European identity, user- and design-research for a Bangkok-based multi-purpose building, the development of an interactive research tool for passenger transportation in Cairo, and the strategic consulting and lead of the innovation department at a German printing company. One of his projects was awarded the Europe State Award 2017.

Philip has worked with international clients in various industries, including in the UK, Norway, Japan, the US, Ireland, Germany, Israel, and Russia. Philip holds a Master’s Degree in Design and Advertising from the University of Applied Arts Vienna and an MA in Innovation Management from Central Saint Martins London. He is a PhD student in the Design History and Theory Department of the University of Applied Arts Vienna.

Expertise

Brand Development

Brand development for organisations, products, services, and places. Conceptualisation and creation of market positioning, testing, and implementation.

Design Management

Management of strategic approaches to using design as a driver for growth and development in environments with and without design background.

User Research

Cultural Analysis, Ethnography, and Trend analysis. Realisation of user interviews, observation and UX Research for products, services, and places.

Creative/Art Direction

Creative and artistic lead in communication design and advertisement.

Identity Development

Development of Brand Identities, Visual Identities, and Corporate Designs.

Workshops

Development of Design Thinking and Brand Positioning workshops.

Storytelling

Use of illustration and animation to tell stories for people, brands, places, and research.

Talks

Speaker about creativity, research visualisation, and design thinking.